Digital Transformation & User-Centred Service Redesign
Client: A London Borough Council
Duration: 9 months
Value: £320,000
Role(s) Provided: Technology Strategy Advisor, Enterprise Architect, Data Consultant
Challenge:
The council wanted to improve digital access for residents, particularly in housing and benefits services, while reducing reliance on in-person and paper-based transactions.
3Roc’s Approach:
Conducted discovery workshops with staff, residents, and service users to identify pain points.
Designed a Digital Service Blueprint aligned with Government Digital Service (GDS) standards.
Integrated multiple legacy systems into a single data platform, improving reporting and analytics capability.
Introduced automation for high-volume, low-complexity processes.
Outcome:
Online transactions increased from 35% to 78% of total service interactions.
Reduced average case resolution time by 40%.
Estimated £250,000/year operational savings.
Improved resident satisfaction scores in annual survey by 22%.